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2 Awards for Pyrmont Business RedBalloon

redballoondays 285x73 2 Awards for Pyrmont Business RedBalloon

Naomi Simson, CEO of RedBalloon in Harris street Pyrmont, came away with the Yellow Business Owner Award and the Nokia Innovation Awards at the recent Telstra Business Women’s Awards.

Naomi Simson founded RedBalloon in 2001, calling herself Chief Experience Officer (CEO) not because of the experience vouchers RedBalloon is known for but because of Naomi’s commitment to the customer experience. Naomi’s business has experienced Rapid Growth since its inception and is on target to reach revenue of $23 million this financial year. Naomi said in her speech for the Yellow Business Owners award, ‘I call myself Chief Experience Officer, because I’m accountable for how people experience my business, whether it’s customers, suppliers, affiliates, distributors or associates of redballoon.com.au.

The Nokia Innovation award acknowledged the ongoing commitment to innovation driven by successful women, the winner was godo.com.au launched by RedBalloon group in 2004. GoDo does for activities what Wotif did for hotel rooms.

It was mentioned at the function the number of women in executive positions has declined significantly this year. the BRW Fast 100 this year, now only has 3 females on the list? It was about a dozen the year before, many of which where in recruitment. The question to be asked is “Where have all the women gone?”

In the BRW Fast 100 list this year, only 3 women appeared on the list (Naomi, one of them). The Equal Opportunity for Women in the Workplace Agency (EOWA) 2008 Census of Women in Leadership says that the number of women on boards and in executive management positions on the ASX200 has declined since 2006 from 12% to 10.7%. The number of companies with no women executive managers has risen sharply to 45.5% from 39.5% in 2006.

At the awards ceremony on Friday there were some 600 business women in the room. The feeling in the room was that there are many successful business women of small enterprises, but once they get to the $5-6 million dollar mark, they don’t grow any further. Pyrmont Business Woman Naomi stated “women are doing great things, but they could be doing more. We need leaders to say it’s possible”

Naomi will be in the running to win the national Business Owner and Innovation categories on the 9th of December in Melbourne.


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