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Naomi Simson, CEO Red Balloon Days

naomi simson red balloon days 210x210 Naomi Simson, CEO Red Balloon Days1. Tell us a little about Red Balloon Days.
RedBalloon Days is Australia’s #1 online gift giving website as awarded by Hitwise We’ve been listed in the BRW Fastest Start ups three years running (2005-2007). We “package up pleasure” giving people a good time by allowing them to experience something they have always wanted to do.

With more than 2000 RedBalloon Day experiences in our range, we are passionate about giving pleasure and the impact we have on people’s lives. And, we’re committed to changing gifting in Australia and New Zealand forever. We also implement reward and recognition strategies for more than 1300 corporate clients.

2. What inspired you to start the business?
I left the corporate world for want of more flexibility, to spend time with my family. Thinking back, in all fairness I was a challenging employee. It’s been over a decade since I had a boss. I got noticed for my hard work and for being very focused. But really, as I recently admitted to a fellow entrepreneurs, I’m probably unemployable/I’m too passionate. I wanted to become a CEO of ‘something’ so that I could create an organization that had a ‘YES’ culture, that listened to its customers, encourage

3. What made you decide Pyrmont was the right location for your business?
It is walking distance to the city.

4. Do you have a part of Pyrmont you really dig?
Union Square

5. Who would be your dream real-life neighbour?
Margaret Fullerton she could bake a nice casserole every now and then, she’d be such a welcoming warm figure. Somebody who’s everybody’s mother.

6. Name your top 3 movies of all time?
Billy Elliot, Memento, The Butterfly Effect

7. Do you have someone you look up to or admire?
Loads of people. Brian Sherman who turned his businesses from a company with no clients, into the largest private funds management company in Australia, Also the President of the Australian Museum Trust and CEO of Voiceless: the fund for animals, he was also the Director of Channel Ten for 16 years amongst many other achievements. He is an inspiration.

Red Balloon Days

179 Harris St, Pyrmont NSW 2009
T: 1300 87 55 00

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